Teachers Federal Credit Union (Teachers), one of the largest credit unions in the United States with $8.3 billion in assets and more than 350,000 members, announces big wins at the national MarCom Awards, including four platinum and four gold awards, along with two honorable mentions. The MarCom Awards is one of the largest, most respected creative competitions in the world.
“We are proud of this recognition of our rebranding initiative, as well as our ‘Teachers Smart for All,’ and ‘Life Well Learned’ campaigns, which focused on improving financial wellness through offering the best financial resources, education and member experience,” says President and CEO, Brad Calhoun.
This year, Teachers earned a total of ten awards for their website redesign and new integrated marketing campaigns that refreshed the brand identity online and in branches. The campaign further expands the credit union’s mission of improving the financial wellness of their members and larger community through education and personalized services.
“We’ve always maintained the strongest commitment to educating our members, which is now more important than ever as we navigate the current financial climate,” says Calhoun. “These award-winning educational resources are a testament to how we as an organization look to provide our members with easy-to-understand and simple-to-use solutions for their financial journey.”
Hosted by the Association of Marketing and Communications Professionals (AMCP) since 2004, the MarCom Awards honor excellence in marketing and communication, while recognizing the creativity, hard work and generosity of industry professionals. Over 6,000 print and digital entries were submitted this year from around the world. The full list of winners can be viewed here.
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they perform pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.